The Hottest Buzz: Social Media Marketing
chiropractic Marketing
Social Media is the “hottest” buzz word on the Internet today. For those of you who would like to explore Social Media marketing as an adjunct to your overall chiropractic internet marketing strategy, but aren’t really sure what all the buzz is about, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”
Social media marketing may be very much like, and entirely unlike, any chiropractic marketing strategy you’ve considered. In the “very much like” category, you wouldn’t consider any type of marketing plan without making an effort to understand what it is and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you’re clear about what you want, you’ll be more capable of using social media to your greatest advantage.
When you are ready to begin your social media venture, but before you start, you will need to make certain that you “own your name” on all the social media outlets, which is to say, make sure that your name or the name of your clinic is procurable so that you can use precisely same name on every one of the social channels you decide to use. When you’re ready, there’s a service, which is entirely free, that will help you with your search. That who is knowem.com. Knowem.com will research where your name is and/or if it’s attainable or not on a substantial number of social media sites.
The next step, once you have all your social media accounts “locked up”, is to choose where you would like to be active. Because you have a clinic to run and patients to see, starting with only a few social media sites is best and may actually be all you’ll need. That way you won’t get unduly busy in too many channels. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube
What successful social media activity will do for you is build a genuine presence in your community. What is definitely a no-no is for you to try to “sell” on your social media sites, which is to say don’t sell your chiropractic services, don’t sell products, don’t sell anything! The benefit of social media is for you to have an addition channel through which to network with the community. Of course, let them know what you do, but do it by becoming a participant. There is actually no difference between social networking offline and social media networking. People on social media sites don’t want to be sold to, plain and simply. What might be a beneficial idea to think of social media sites like a neighborhood backyard barbecue. People are standing around having a conversation about who they are and what they do, and then someone asks you what you do. Or, perhaps you start the conversation by (just) saying, “Hi, I’m Dr. ____. The same kind of interaction applies with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!
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